Deprecated: Return type of WPCF7_FormTag::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/contact-form-7/includes/form-tag.php on line 395
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Deprecated: Return type of WPCF7_FormTag::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/contact-form-7/includes/form-tag.php on line 381
Deprecated: Return type of WPCF7_FormTag::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/contact-form-7/includes/form-tag.php on line 399
Deprecated: Return type of PMXI_Config::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wp-all-import-pro/classes/config.php on line 85
Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Cookie/Jar.php on line 63
Deprecated: Return type of Requests_Cookie_Jar::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Cookie/Jar.php on line 73
Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Cookie/Jar.php on line 89
Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Cookie/Jar.php on line 102
Deprecated: Return type of Requests_Cookie_Jar::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Cookie/Jar.php on line 111
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 51
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 68
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 82
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91
Deprecated: Return type of Yoast\WP\Lib\Model::jsonSerialize() should either be compatible with JsonSerializable::jsonSerialize(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/model.php on line 547
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2318
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2329
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2339
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2351
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1735' AND `object_type` = 'post' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1735' AND `object_type` = 'post' LIMIT 1
Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/builders/indexable-post-builder.php on line 89
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_primary_term' doesn't exist] SELECT * FROM `yoast_wp_seo_models_primary_term` WHERE `post_id` = '1735' AND `taxonomy` = 'category' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_primary_term' doesn't exist] SELECT * FROM `yoast_wp_seo_models_primary_term` WHERE `post_id` = '1735' AND `taxonomy` = 'category' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '2' AND `is_public` = '1' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '2' AND `is_public` = '1' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '2' AND `is_public` IS NULL LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '2' AND `is_public` IS NULL LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `has_public_posts` = '0', `permalink` = 'https://sarl-suscosse-joel.fr/author/joel/', `permalink_hash` = '42:fad97e28905a41130c53d7d0f152c245', `updated_at` = '2024-09-20 16:07:32' WHERE `id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '1735' AND `has_public_posts` IS NOT NULL
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '1735' AND `has_public_posts` IS NOT NULL
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `permalink` = 'https://sarl-suscosse-joel.fr/publicite-marketing/fiche-metier-comment-devenir-media-planner/', `permalink_hash` = '93:f92beee39409e129bf9e42a9f8b319bf', `updated_at` = '2024-09-20 16:07:32' WHERE `id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] DELETE FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `indexable_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_primary_term' doesn't exist] SELECT * FROM `yoast_wp_seo_models_primary_term` WHERE `post_id` = '1735' AND `taxonomy` = 'category' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_primary_term' doesn't exist] SELECT * FROM `yoast_wp_seo_models_primary_term` WHERE `post_id` = '1735' AND `taxonomy` = 'category' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '17' AND `object_type` = 'term' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '17' AND `object_type` = 'term' LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` IN ('2589', '2588', '2567', '2485', '2469', '2391', '2354', '2348', '2338', '2322', '2320', '2317', '2311', '2297', '2296', '2242', '2193', '2152', '2086', '2082', '2053', '2034', '1768', '1735', '1641', '1574', '1562', '1534', '1507', '1506', '1504', '1501', '1488', '1462', '1461', '1368', '1350') AND `object_type` = 'post'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` IN ('2589', '2588', '2567', '2485', '2469', '2391', '2354', '2348', '2338', '2322', '2320', '2317', '2311', '2297', '2296', '2242', '2193', '2152', '2086', '2082', '2053', '2034', '1768', '1735', '1641', '1574', '1562', '1534', '1507', '1506', '1504', '1501', '1488', '1462', '1461', '1368', '1350') AND `object_type` = 'post'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'home-page' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'home-page' LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'post' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'post' LIMIT 1
Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/builders/indexable-post-builder.php on line 89
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `has_public_posts` = '0', `permalink` = 'https://sarl-suscosse-joel.fr/author/joel/', `permalink_hash` = '42:fad97e28905a41130c53d7d0f152c245', `updated_at` = '2024-09-20 16:07:32' WHERE `id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '2' AND `has_public_posts` IS NOT NULL
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '2' AND `has_public_posts` IS NOT NULL
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `permalink` = 'https://sarl-suscosse-joel.fr/', `permalink_hash` = '30:986319033dd19abea2425968225540f6', `updated_at` = '2024-09-20 16:07:32' WHERE `id` = '0'
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Le Media Planner fait partie du corps de métier : publicite marketing
Dans le cadre d’un budget défini par son client, le média planner doit déterminer quels sont les médias les plus efficaces (radio, télévision, presse, web, téléphonie mobile…) pour atteindre au mieux les publics visés par la campagne publicitaire. Il réfléchit également aux horaires les plus adéquats, à la fréquence et la durée des passages de la campagne.
Pour réaliser sa mission, il fait appel aux chargés d’études qui lui fournissent les différentes données chiffrées (audiences, enquêtes sur panels de consommateurs…) pouvant guider son choix. Il peut alors faire ses recommandations à son client. Une fois les choix validés par ce dernier, il élabore un plan média dans lequel il indique l’action à déployer : supports et espaces publicitaires retenus, fréquence des messages, dates et horaires de diffusion. Pour optimiser les campagnes publicitaires, ce professionnel doit comprendre son client, analyser la demande et connaître le marché sur le bout des doigts.
Compétences/Qualités nécessaires pour devenir média planner
Les formations à suivre pour devenir média planner
Pour devenir média planner, il est possible de préparer un diplôme Bac+5 dans une , une université ou une école spécialisée en communication par exemple.
Les débouchés du métier
En agence, ce professionnel est souvent rattaché à la direction stratégie et travaille en lien avec les équipes commerciales et bien sûr l’annonceur. Il n’intervient pas dans la conception de la publicité proprement dite mais bien en aval pour positionner une campagne selon ses cibles et un contexte global.
Évolution professionnelle du média planner
Le média planneur peut ensuite se voir confier un poste de responsabilité en tant que , ou . Il peut également évoluer vers le service commercial ou communication, voire créer son propre cabinet d’études et de conseil.