Deprecated: Return type of WPCF7_FormTag::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/contact-form-7/includes/form-tag.php on line 395
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Deprecated: Return type of WPCF7_FormTag::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/contact-form-7/includes/form-tag.php on line 381
Deprecated: Return type of WPCF7_FormTag::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/contact-form-7/includes/form-tag.php on line 399
Deprecated: Return type of PMXI_Config::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wp-all-import-pro/classes/config.php on line 85
Deprecated: Return type of Yoast\WP\Lib\Model::jsonSerialize() should either be compatible with JsonSerializable::jsonSerialize(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/model.php on line 547
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2318
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2329
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2339
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/lib/orm.php on line 2351
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2391' AND `object_type` = 'post' LIMIT 1
Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/builders/indexable-post-builder.php on line 89
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_primary_term' doesn't exist] SELECT * FROM `yoast_wp_seo_models_primary_term` WHERE `post_id` = '2391' AND `taxonomy` = 'category' LIMIT 1
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/grda1416/public_html/sarl-suscosse-joel/wp-content/plugins/wordpress-seo/src/models/indexable.php on line 161
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `has_public_posts` = '0', `permalink` = 'https://sarl-suscosse-joel.fr/author/joel/', `permalink_hash` = '42:fad97e28905a41130c53d7d0f152c245', `updated_at` = '2024-09-20 18:07:14' WHERE `id` = '0'
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '2391' AND `has_public_posts` IS NOT NULL
Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '2391' AND `has_public_posts` IS NOT NULL
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `permalink` = 'https://sarl-suscosse-joel.fr/publicite-marketing/fiche-metier-comment-devenir-channel-planner/', `permalink_hash` = '95:e320f796a8c3869781954a413ed376f4', `updated_at` = '2024-09-20 18:07:14' WHERE `id` = '0'
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'post' LIMIT 1
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '2' AND `object_type` = 'user' LIMIT 1
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `has_public_posts` = '0', `permalink` = 'https://sarl-suscosse-joel.fr/author/joel/', `permalink_hash` = '42:fad97e28905a41130c53d7d0f152c245', `updated_at` = '2024-09-20 18:07:14' WHERE `id` = '0'
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Erreur de la base de données WordPress : [Table 'grda1416_sarl-suscosse-joel.yoast_wp_seo_models_indexable' doesn't exist] UPDATE `yoast_wp_seo_models_indexable` SET `permalink` = 'https://sarl-suscosse-joel.fr/', `permalink_hash` = '30:986319033dd19abea2425968225540f6', `updated_at` = '2024-09-20 18:07:14' WHERE `id` = '0'
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Le Channel Planner fait partie du corps de métier : publicite marketing
Le rôle du channel planner est de s’assurer qu’une entreprise, une marque ou un produit soit connu(e) d’un large public. Pour cela, le channel planner veille à ce que la marque ou le produit puisse remonter facilement dans les moteurs de recherche et toucher la cible visée. Cet expert aiguille les marques jusqu’au consommateur digital.
Distinct du media planner> le channel planner possède une vision plus large lui permettant d’exploiter des canaux de communication variés tels que les réseaux sociaux, les mobiles, le buzz marketing… Le channel planner réalise des études de ciblage (quels types de publicité, images, mots clés… utilisés) et mesure la performance et le ROI (retour sur investissement) des différents sites Internet afin de déterminer le déploiement de la campagne publicitaire de son client. Son objectif est atteint lorsque le nombre de clics sur la page web où le produit/la marque est promu(e) est important. Pour être à l’affût des dernières tendances, le channel planner effectue de la veille technologique et concurrentielle.
Les compétences nécessaires pour devenir channel planner
Les formations pour devenir channel planner
Ce professionnel est généralement issu d’une formation en avec spécialisation en marketing, médias ou communication.
Les débouchés du métier de channel planner
Le poste de channel planner n’est pas accessible aux jeunes diplômés. Plusieurs années d’expérience dans le secteur des médias, de la publicité sont nécessaires pour briguer cette fonction.
Le salaire du channel planner
Un channel planner expérimenté gagne environ entre 3 700 et 6 600 € bruts par mois.